Yamaha introduces litre class bike

Technorati Tags: yamaha,class,bikes,india,price,cost

Yamaha has expanding its portfolio in the segment on Friday by launching a 998cc motorcycle — FZ1 — in India. The model is priced at `8.7 lakh (ex-showroom, Delhi).

The company currently offers three high-end superbikes in the Indian market. These are — VMAX, MT01 and YZF-R1.

The other manufacturers, who are currently cashing in on the current demand for super bikes, are Harley Davidson, Suzuki and Honda.

“India is one of the key markets for Yamaha and we have been constantly shifting gears to transform the market from utility to pleasure and lifestyle,” India Yamaha Motor chief executive officer and managing director, Mr Hiroyuki Suzuki, said in a statement.

According to experts, the market for large capacity bikes hovers at 500 units this year.

Prior to the roll out of the superbikes in India, enthusiasts used to acquire them through agents, who used to buy the vehicle as spare parts, paying 24 per cent import duty compared with 104 per cent for the completely built up bike. Currently, there are about 3,000 such assembled superbikes in the country.

India Yamaha Motor produces its motorcycles from two manufacturing facilities at Surajpur in Uttar Pradesh and Faridabad in Haryana respectively for domestic as well as export markets.

Yamaha launches SZ-R and FZ1

Technorati Tags: yamaha,bike,india,price,sz-r,fz16

Technorati Tags: yamaha,bike,india,price,sz-r,fz16

All set to give the year 2010 a spectacular finish, India Yamaha Motor Pvt. Ltd. today unveiled two new bikes- 998cc FZ1 and 153cc SZ-R, adding a new credo for the bikers in India with the archetype Yamaha DNA of Performance, Innovation & Design.

Commenting on the occasion, Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor said, “India is one of the key markets for Yamaha and we have been constantly shifting gears to transform the market from utility to pleasure & lifestyle. Yamaha offers innovative designs, sporty looks and premium features across models as part of its strategy to give consumers a new thrill in biking. After the successful launch of our superbikes and 150 cc bikes in the Indian market over the last 3 years, we are adding two new bikes to our portfolio corroborating Yamaha’s continued commitment to provide world-class products to its consumers”.

“While FZ1 is a naked sports bike with fuel-injected power and ‘Pure Torque’ for the ultimate riding experience, SZ-R gives the 150cc commuters segment a sporty edge apart from delivering Power, Comfort and Style. SZ series bikes launched in August 2010 and aggressive pricing of Rs 49,000/- have high demand and are gaining popularity across India. Customers have been demanding inclusion of the disc brake version which is now available in SZ-R. We are confident that our new bike models will once again capture the hearts of our customers and will further consolidate our position in the market”, he added.

FZ1, a power packed sports bike comes with a compact design and 998cc DOHC 20-valve engine tuned for tremendous mid-range punch and massive top-end power. The cast aluminum bodywork and a comfortable handlebar position give the bike great looks while ensuring the comfort of the rider. The closed-deck cylinder block provides great strength while allowing a narrow engine in spite of big 77mm bores. The high silicon-content ceramic-composite cylinder lining reduces friction and maximizes heat dissipation for consistent power delivery. Also, the fuel injection with computer-controlled sub-throttle valves provides precise fuel/air mixture for outstanding power delivery through its broad rpm range while ensuring compliance of all emissions regulations.

Its race-inspired curved radiator with twin ring-style fans keeps everything cool under all conditions. The aggressive chassis geometry with supersport inspired 51 percent front wheel weight bias provides quick and nimble handling. The 320mm front discs aided by mono-block four-piston calipers up front and a single 245mm rear disc serve up strong and consistent stopping power.

Other high-tech prominent features of the bike include analog tachometer, digital speedometer, dual trip meter, odometer, water temperature and lights for neutral, high beam, low fuel and turn signals. The half-cowl fairing design gives aggressive eye-catching naked profile to the bike. The dual 12V 60/55 watt multi-reflector headlight features a sleek profile for superb aerodynamics and visibility.

Yamaha commitment to technologically advanced machines is accentuated by the bike’s cornering acceleration ability which delivers the maximum amount of drive force in the smoothest manner possible. FZ1 is available in 2 color options - Black and White at an ex-showroom price (Delhi) of Rs. 8,70,000/-.

The 153cc SZ-R is a modern & sporty version of SZ-X which is a powerful, comfortable and stylish commuter. The muscular SZ-R is targeted at commuter customers with their sports-oriented interests and is designed to create the sensation of “High Speed”. The bike comes with front disc brake, tachometer and has tank protector added to the fuel tank to make it appear even larger. Furthermore, the shroud of the standard SZ-X model is replaced by an aerodynamic spoiler that extends out boldly and is given the same silver coloring as the side covers. The bike also has clear lens flasher, colored handle grip end bar, painted muffler end caps along with special graphics. SZ-R is priced at Rs. 55,500/- (Ex-showroom price - Delhi) and will be available in 3 color options – Quality Black, Quality Red and Quality Blue.

With the launch of FZ1 and SZ-R, Yamaha is all set to provide Indian riders a chance to experience true ‘Art of Engineering’, which lies at the heart of Yamaha’s creations. The duo is extremely well engineered, comfortable, stylish and promises to be the best in their respective categories.

TVS sales in November 2010

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Robust demand from all segments of its product portfolio has enabled TVS Motor Company to maintain a healthy growth momentum in the month of November 2010. Total sales of the company grew by 29%. The company sold 157,041 units in November 2010 against 121,945 units in the same month of the previous year. Cumulative sales for the period April to November 2010 therefore stood at 1,341,106 units.

Two Wheeler

During the month, total two wheeler sales of the company grew by 27% with sales of 153,882 units against 120,844 units registered in November 2009.

Cumulative two wheeler sales for the period April to November 2010 increased by 33% with sales of 1,316,743 units over 989,353 units in April to November 2009.

Domestic sales of the company grew by 31% with sales of 139,541 units in November 2010 against 106,836 units reported in November 2009.

Scooter sales increased by 44% with sales of 36,233 units in the current month in comparison with 25,115 units registered in November 2009. Motorcycles sales continued to grow steadily at 40% with sales of 62,995 units in November 2010 in comparison with 45,080 units recorded in November 2009.

Export sales of the company stood at 14,341 units in November 2010 against 14,008 units registered in November 2009.

Three Wheeler

The company sold 3,159 units of three wheelers in November 2010 against 1,101 units in the comparable month of the previous year. Cumulative three wheeler sales for the period April '10 to November '10 grew 225% with sales of 24,363 units against 7,495 units in the same period of the previous year.

India yamaha bike rally

Technorati Tags: yamaha,bikes,rally,india,ranbir

Bollywood heartthrob, Ranbir Kapoor flagged off the Yamaha India Bike Rally, the first reality show by BIGADDA at the MMRDA Ground, in Mumbai today. Ranbir Kapoor came in full gusto to encourage the twenty finalists of the Yamaha India Bike Rally as they got ready to travel on Yamaha bikes over 4,500 km across 40 cities in 7 states in India for the next 21 days.

Introducing the 20 finalists

From Mumbai: Meghna Malaney, Karan Mendon, Amrita Kolhe, Shawn Mendes, Aditya More, Satyendra Saxena, Bharati Agarwal, Joseph Koraith, Roohi Khatri

From Delhi: Rohit Kumar, Snehashish Das, Prateek Dewan, Sonia Jain

From Pune: Aalap Vinay Davjekar, Kopal Thakur, Shane Fernandez,

From Bangalore:Thilak Raj Rao, Ashwin Shetty, Vibha Jha,

From Ahmedabad:Akshay Kaushal,

The rally will cover an extensive stretch across Maharashtra, Gujarat, Rajasthan, Haryana, Delhi, Uttar Pradesh and Madhya Pradesh in a time span of just 21 days. 20 finalists divided into 10 teams, each team consisting of 2 members will halt at a village or town (‘pit stops’) each day according to their route map.

The tasks at these stops have been designed to give participants local flavors and experiences, whether it is kite making in Gujarat, an orange harvesting festival in Nagpur, a cow milking contest in Gwalior, or a roti making competition at a dhaba en route from Delhi to Chandigarh.

All the participants will be equipped with Yamaha Bikes, Tata Photon internet connection, HP Mini, and Canon products that will help them feature their experiences through blogs, photos and videos on BIGADDA.com on a daily basis.

The first time rally received an overwhelming response from people across the country; with over 8,000 registrations. The finalists were selected after a gruelling round of auditions over the last few weeks in various centres. 13 young men and 7 women from Mumbai, Delhi, Pune, Bangalore and Ahmedabad have made it to the final twenty.

Commenting on IBR, Pankaj Dubey, National Business Head, India Yamaha Motor, said, “Yamaha has been constantly shifting gears to transform the market from utility to pleasure & lifestyle. Today, Yamaha offers innovative designs, sporty looks and premium features across models as part of its strategy to give consumers a new thrill in biking. With the Yamaha India Bike Rally kick starting from today, the company sets in a new era of bike rally which caters to the aspirations of the young Indian bikers. We have taken up this idea with as much zeal as the contestants themselves and Bigadda added to this passion of bringing an opportunity to discover India with India’s very own biking enthusiast ready to make a mark on Yamaha Bikes.”

Shivanandan Pare, COO, Bigadda said,"This is the first time that a reality show has been launched on any social networking platform. At Bigadda, this is a moment of great pride, as it reinforces our faith in the social media boom that has taken over the country. IBR is a jambination of reality shows and social networking and we are confident of its success. This is a once in a lifetime experience for the twenty young participants as they hit the road on the state-of-the-art Yamaha bikes and we wish them the very best. I would also like to thank Ranbir Kapoor for coming to flag off and cheer the contestants and wish him the very best for his upcoming movie. You can look forward to Rocket Singh communities, blogs and contests on Bigadda in the next few weeks.”

The winning team will get Yamaha YZF-R15 and Fazer; First and Second Runner up and four other lucky online users will win YZF-R15, Fazer, FZ16, FZS and Gladiator SS. 5 million plus users of BIGADDA will get a chance to rate the contributions made by the bikers and the winner will be decided on the basis of the overall number of votes received on his or her blog posts, photos and videos.

Yamaha FZ special series

Technorati Tags: yamaha,special,series,fz16,vmax

Overtaking the ordinary by miles and miles, and taking biking in India to a different echelon with astonishing performance and revolutionary muscular styling, India Yamaha Motor Pvt. Ltd. unveiled its legendary flagship muscle bike VMAX. The adrenalin pumping excitement was palpable with the presence of Bollywood hunk and Yamaha’s brand ambassador in India, John Abraham, a passionate biker himself. Adding to the festivity for its fans, Yamaha also introduced Limited Edition of Fazer and FZ Series including FZ-S, FZ16 bikes, which have gained immense popularity amongst the consumers in a short span.

Commenting on the occasion, Mr. Yukimine Tsuji, CEO, India Yamaha Motor Pvt. Ltd., said, “India is one of the key markets for Yamaha. We are constantly shifting gears to transform the market from utility to pleasure & lifestyle. With the launch of all new VMAX, Yamaha brings a new credo for the bikers in India. Today, Yamaha is offering innovative designs, sporty looks and premium features across models as part of its strategy to give consumers a new thrill in biking. The limited edition of high demand model Fazer & FZ series is in line with this strategy. Also with the festive season round the corner, we expect limited editions to be an instant hit amongst biking enthusiasts”.

Talking about Yamaha’s association with John Abraham as its brand ambassador Mr. Tsuji added, "John is a passionate biker himself and fits the brand Yamaha. We are upbeat about John’s association with Yamaha and confident that it will catapult the concept of biking in India to a new level."

A biking enthusiast himself, John Abraham will further take Yamaha’s brand image to the consumer. The target audience identifies with him because he signifies the sense of style, speed and ruggedness. Yamaha endeavors to inculcate the rider’s spirit with a sense of freedom as well as promote safe biking culture in the country, and who would be a better promoter than the rider himself (John Abraham).

With the launch of VMAX, the Japanese bike major is all set to provide Indian riders a chance to experience true ‘Art of Engineering’, which lies at the heart of Yamaha’s creations. VMAX offers the very latest in advanced design and technology for an awesome acceleration feeling, combined with bodywork and styling that respects and enhances the iconic image of the original model. The new VMAX is a showcase for some of Yamaha’s cutting-edge engine and chassis technology – from engine control systems to the aluminum frame and the radial-mounted 6-piston front brakes.

Powering the new VMAX is an all-new 1,679cc liquid-cooled 4-stroke DOHC 65 degree V4 engine. The rear suspension is a link-type Monocross system which is fully adjustable for outstanding grip on the road. With all this brute engine force, the new VMAX delivers an unforgettable combination of innovation and acceleration. VMAX will be available in Metallic Black color at an Ex-showroom price (Delhi) of Rs. 20,00,000/- at select Yamaha showrooms across the country.

Yamaha also launched the limited edition of popular Fazer & FZ series bikes intended to make the customers feel exclusive and special while creating a pride of ownership in them. Only 3,000 units of White color Limited edition FZ16, FZ-S and Fazer models will be produced and will be priced at Rs. 66,500/-,Rs. 68,500/- and Rs. 73,500/- respectively.

In a bid to re-establish the global Yamaha image in India and regain customers trust and faith, Yamaha has recently kick-started YES! YAMAHA campaign. Yamaha defines this campaign as the first step towards giving value to the customer that he demands and provide the best 3S Experience (Sales, Service & Spares) to the customer so that he always appreciates Yamaha and accepts the brand like the word “YES”. All the company’s efforts and activities will revolve around Yes! Yamaha concept whether it’s Products, Service & Spares, Promotion and Dealers.

As part of its Yes! Yamaha campaign, Yamaha has introduced the unique concept of Yamaha Bike Station (YBS), an authorized Yamaha Dealership with the best 3S facility Best Showroom, Best Service Facility and Genuine Parts. A dealership has to go through rigorous 3S evaluation, to become YBS. Six dealerships have been recently bestowed with the YBS Status with the number expected to reach 95 by this year end.

Currently, Yamaha is also running “Win Win Win” campaign for its entire product range to increase showroom traffic and give cash rewards up to Rs. 3,001/- to Yamaha bike buyers. Lucky customers can also win a trip to Thailand.

Yamaha FZ series makeover

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Riding on the grand success of its muscular and hottest-looking FZ16 and FZ-S bikes, India Yamaha is introducing new color schemes and graphics to add more zing to their appeal. Also, the company will communicate both FZ16 and FZ-S under a single style statement – Stylish Macho. The FZ series are very popular amongst youngsters and have been a prized possession of more than 1 lakh happy customers. In 2009 fiscal, the company sold 85,000 units of FZ16 & FZ-S, contributing to 40% of total sales volume.

The new FZ-S will be available in Black Cyber Green, Silver Tech and Sport Electric Blue colors while new FZ16 will come in Lava Red and Midnight Black. The all new stylish graphics and change in the color of some body parts will compliment the overall macho expression of these bikes. Further, Yamaha has incorporated new logo which will give these bikes more masculine feel. These bikes will be BSIII emissions regulations compliant.

Speaking on the latest versions of FZ16 & FZ-S, Mr. Koji Arai, Director & Chief Sales Officer , India Yamaha Motor Pvt. Ltd. said, “With the refreshed versions of FZ16 and FZ-S, we want to strengthen our presence in the highly competitive 150cc+ segment and increase our share from 12% to 20% by year-end. We have kept the essence of FZ series bikes intact while altering the aesthetics to exemplify the masculine feeling these tough machines are known for. The stylish graphics will take the street fighter image to its next level.”

The bikes boast of 153cc air-cooled, 4-stroke, single-cylinder high torque engine for active & aggressive city riding. The engine is born out of the quest for the ultimate in intake efficiency, combustion efficiency and minimum horsepower loss. A negative pressure type Φ26mm carburetor with TPS (Throttle Position Sensor) contributes to outstanding engine response. The 5-speed transmission provides a smooth operational touch and the gear ratios provide optimum performance and agility in city riding.

The placement of ‘MidShip Muffler’ is toward the center of the machine to achieve good concentration of mass, exhaust efficiency and handling. Monocross rear suspension ensures agile running performance and handling. The bikes also have “140/60-17” size rear radial with a 60% aspect ratio that contributes to better grip and handling stability.

FZ series bikes are designed & engineered with the potential for active and even aggressive enjoyment of around-town street-riding and styling that brings pride of ownership. The strategically use of graphics and vibrancy of colors on these bikes have been done keeping in mind the end user and is customized exclusively to cater to his needs. The target demographic is 18-35 year old male who is brand conscious, stylish & confident and has an active mindset & inclination towards good things in life. Quality is critical to him and flashing accessories and latest gadgets is his style quotient.

The new FZ-S will be available at a price of Rs. 67,000/- while FZ16 is priced at Rs. 65,000/- (Ex-showroom, Delhi).

Yamaha to launch FZ1 in December

Technorati Tags: yamaha,india,fz,december,bike

Yamaha is planning to launch FZ1 in December 2010. This four cylinder 1000cc bike is likely to be priced between Rs.8-9 lakh. Yamaha FZ1 will compete with super bikes like Mahindra Mojo and Honda CB1000R in the Indian market and Kawasaki Z1000s and Suzuki Bandit in the International Market. The bike will be imported as Semi-Knocked down or SKD which will help in reducing the cost of the bike.

The biggest advantage that Yamaha FZ1 will have over other bikes is the price. The bike will be cheaper than Honda CB1000R which is the cheapest bike in the segment. The competitive price of the bike will help the company sell about 100 super bikes in India in 2010.

The super bikes segment is likely to be the fastest growing segment in India and many manufacturers are coming out with super bikes that have the latest features. The competition in this segment is likely to intensify which means the customers get the best.

Yamaha India bags awards

Technorati Tags: yamaha,india,awards,zigwheels

Apollo Tyres Auto India Best Brand Survey Awards 2010 to Yamaha for Most Sporty, Best Styling and Success in Motorsports.

The 3rd Apollo Tyres Auto India Best Brand Survey Awards 2010 were held at Pragati Maidan on 5th January 2010 where Yamaha was adjudged as the winner for - 'Most Sporty, Best Styling and Success in Motorsports'. Mr. Pankaj Dubey & Ms. Arti Sharma received the awards on behalf of India Yamaha Motor.

ZigWheels CBU Superbike of the Year - Yamaha VMAX

Yamaha VMAX was adjudged as the 'CBU Superbike of the Year' at the second ET-ZigWheels Car and Bike of the Year awards held on 7th January 2010. Mr. Pankaj Dubey & Ms. Arti Sharma received the awards on behalf of India Yamaha Motor. Yamaha VMAX known as the veritable 'muscle bike' with a gigantic 1.7-litre V4 engine produces over 200PS of power endowing it with acceleration like the Bullet train.

Yamaha’s R15 Championships

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Riding on the success of Yamaha’s R15 Championships since 2008, Yamaha added another event to its impressive racing calendar as it organized YAMAHA R15 ONE MAKE RACE CHAMPIONSHIP – Season 2010. The 5 leg championship is being organized as part of SIDVIN-FMSCI National Motorcycle Racing Championship 2010 and leg 1 was held this weekend at Madras Motor Race Track in Sriperumbudur. This year, Yamaha R15 One Make Race Championship is open to participation from both Yamaha and Non-Yamaha customers.

Undeterred by sweltering heat, the contestants struck the tarmac on Yamaha’s Super Sports YZF-R15 and experienced the breathtaking acceleration of the bikes on a race circuit. Loaded with true Yamaha DNA – Performance, Innovation & Design, YZF-R15 provided complete racing experience to the biking enthusiasts and hands on feel of its riding, cornering and braking abilities. Yamaha made their experience more exciting by mounting Daytona Racing Kits in the bikes. The Racing kit includes Racing Exhaust system, Racing ECU (Engine Control Unit), High Lift Cam Shaft and Petal shaped large Disc. These kits are developed using valuable experience gained from MotoGP racing and are designed exclusively for racing purposes in a closed circuit.

Commenting on the occasion, Mr. Yutaka Terada, Director – Sales & Marketing, India Yamaha Motor Pvt. Ltd. said, “Motor Sports is an integral part of our Brand Image. It has always been Yamaha’s endeavor to promote motor sports along with safe biking. There are thousands of our customers who want to participate in these events for the love of the sport & thrill. This also gives us the opportunity to come closer to our consumers as they get to experience the true racing instinct of YZF - R15. The event has been extremely successful and this can be seen from the huge participation of the bike enthusiasts.”

All the riders participating in Yamaha R15 One Make Race Championship will be evaluated till the fourth Round on the basis of their performance. The best performing riders (One from each Class: 1 - NOVICE & 1 – EXPERT) would be given a chance to participate in the “YAMAHA ASEAN CUP RACE” to be held in Malaysia later in 2010.

Talented Riders can further get a chance to compete in “ASIA ROAD RACE CHAMPIONSHIP RACE 600cc Class” based on their performance in Yamaha ASEAN Cup Race-2010.

Rider selected based on his results in the ASIA ROAD RACE CHAMPIONSHIP RACE 600cc Class can make his Life Time Dream come true as he could get a chance to participate in the Grand Prix.

The technology in YZF-R15 has percolated from R1 (Deltabox frame/Fuel Injection/6 speed gearbox/styling/Liquid Cooled 4V engine). Just like R1, it is light weight, has power on demand, besides having centralized mass, stopping power, aerodynamics, ergonomics and stability/rigidity. It also has the controllability and maneuverability to maximize riding/ cornering/ braking performance.

Yamaha’s corporate culture has always given special importance to Motorsports as a way of expressing the ‘spirit of challenge’ the company values so highly. R15 Championship, that was one of the biggest initiatives by Yamaha to take racing culture to new heights in India and the Racing Ride Tech Challenge events have proved to be very successful in their objective of inculcating the racing spirit as well as promote biking culture in the country. Carrying forward the racing legacy with R15 One Make Race, Yamaha aims to take the racing culture and spirit in India to the next level.

Yamaha FZ Special offer

If you are a student then Rush to your nearest dealer to get 3000 Rs cash reward on new purchase of Yamaha FZ-16 or FZ-S.

Starting from 6th July Valid till 31st August 11

 

If you are having any Yamaha bike then just refer your friend(s) on buying FZ-16 or FZ-S and save Rs. 2500 for your friend and get reward of Rs. 500 for being a loyal customer of Yamaha on every purchase.

So what are you waiting for rush your nearest dealer for more details or fill the below form.

Yamaha sales in October

Yamaha sales have grown to 19.2% on October. Yamaha attributes the growth in sale to the launch of new models and the sale is against the one achieved in the same month last year. The company’s sale this October is 37,251 units to 31,247 units in 2009 October while the sale in domestic market stood at 31,791 units this October against 26,879 units in October 2009.

The volume of export stood at 5,460 units this October against 4,368 units in 2009 October. The company’s Director for sales and marketing part of Indian wing said that the response has been overwhelming for the premium bikes like YZF-R 15 and FZ series. The commercial units under SZ too received good response through the sale of YBR 125 and YBR 110 making the sale volume higher. He said the company has been on the verge of meeting the demands by delivering the vehicles for the bookings made during this festive occasion.

Amidst this sale strait, Yamaha India is still racing against establishing its brand image in India in the global context with marketing strategies which include Yamaha R15 One Mark Race, Yamaha Safety Riding Service for youth and kids. Above all to reach the mass there is an increased number of dealers in the country’s 2-tier and 3-tier cities. In addition there is an offer to have sub-dealers in select cities.

Yamaha SZ tour in Kochi

After steering through the four corners of the country, the 20 chosen bikers of the “Yamaha SZ Tour-Stay Ahead” today reached Kochi, where the Tour culminated amidst huge fanfare and festivities. The excitement was palpable in the air with the presence of renowned singer Benny Dayal along with some other fun activities put together to welcome the riders and mark the culmination of the tour.

The Yamaha SZ Tour was flagged off on the 15th of September from Yamaha’s plant at Surajpur, Uttar Pradesh. It was a month long expedition in which 20 riders (10 each from Team A and Team B) covered the length and breadth of the country across 67 cities in 17 states including Delhi, Uttar Pradesh, Rajasthan, Gujarat, Madhya Pradesh, Maharashtra, Goa, Orissa, Chhattisgarh, West Bengal, Jharkhand, Tamil Nadu, Karnataka and Andhra Pradesh. Yamaha dealers in all 67 cities had given a warm welcome to the riders of the tour.

The tour also promoted Yamaha’s safe riding education program - Yamaha Safe Riding Science (YSRS) for inculcating safe riding habits and raising traffic safety awareness among local communities. Yamaha has already conducted this program in 7 cities across India since its inception a year ago. Through Yamaha SZ Tour, Yamaha also aimed to promote safety riding among bikers with the slogan “Be Safe on Road – Wear helmets while riding”.

Commenting on “Yamaha SZ Tour”, Mr. Yutaka Terada, Director – Sales & Marketing, India Yamaha Motor said, “Through the YAMAHA SZ tour, we aimed to appeal & reach out to a wider section of urban and rural customers. We also wanted to demonstrate Styling and Comfortable riding of SZ models and we are pleased that Yamaha SZ has proved to be a powerful commuter that can be pushed to its extreme on the highway and within the city. The riders had a very comfortable riding experience over such a long distance on these bikes. The tour has been equally successful in creating excitement in the cities covered and in promoting safety riding among the youth.”

Speaking about his experience, one of the riders, Shahab, said, “The Yamaha pan India SZ-X tour has been a memorable experience written down in our hearts forever. Having been divided into two groups - A and B; we began on our month long ride of a lifetime. The public response has been overwhelming and with all their support we have had a very good time. The distinctive and unique culture of every city and state that we visited is a wonderful experience in itself.”

Ideal combination of Power, Comfort & Style, SZ has been designed with a strong focus on quality and performance. It has been designed and engineered down to the finest details for maximum comfort of the rider. Powering the new SZ is an all-new 4-Stroke air-cooled, SOHC single cylinder with 153cc engine that has been tuned for optimum performance i.e. Extra Power in the low to mid-speed range thereby ensuring a stress-free ride on Indian roads. There is a large capacity 14L fuel tank which gives the ability to go Extra Mile. The long cushioned seat ensures comfortable riding position enabling a straighter back and Extra Comfort while commuting long distances.

To mark the culmination of the tour, Yamaha had also put together myriad fun activities for its customers in Kochi and those who had come to cheer the riders, including Test Rides of Yamaha bikes, Sales & Finance Options, special safety riding lessons for kids, Intercollegiate Dance fest and an eclectic performance by Benny Dayal, who has sung in movies like Delhi-6, Ghajini, Yuvraaj and Jaane Tu Ya Jaane Na.

The response to the event was overwhelming as Yamaha gave an opportunity to test rides its hottest bikes in the Yamaha stable. For those on the look-out for easy finance, Yamaha offered multiple finance options at its exclusive sales & finance counter. The kids had their share of fun with mini bike safety training and fun games organized exclusively for them as an extension of Yamaha’s Safety Riding Science (YSRS) initiative. Adding more fun to the event was the performance by Benny Dayal who spelled magic among the enthusiastic crowd with his mesmerizing vocals amidst international troop dance performance and left them wanting for more.