Yamaha FZ special series

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Overtaking the ordinary by miles and miles, and taking biking in India to a different echelon with astonishing performance and revolutionary muscular styling, India Yamaha Motor Pvt. Ltd. unveiled its legendary flagship muscle bike VMAX. The adrenalin pumping excitement was palpable with the presence of Bollywood hunk and Yamaha’s brand ambassador in India, John Abraham, a passionate biker himself. Adding to the festivity for its fans, Yamaha also introduced Limited Edition of Fazer and FZ Series including FZ-S, FZ16 bikes, which have gained immense popularity amongst the consumers in a short span.

Commenting on the occasion, Mr. Yukimine Tsuji, CEO, India Yamaha Motor Pvt. Ltd., said, “India is one of the key markets for Yamaha. We are constantly shifting gears to transform the market from utility to pleasure & lifestyle. With the launch of all new VMAX, Yamaha brings a new credo for the bikers in India. Today, Yamaha is offering innovative designs, sporty looks and premium features across models as part of its strategy to give consumers a new thrill in biking. The limited edition of high demand model Fazer & FZ series is in line with this strategy. Also with the festive season round the corner, we expect limited editions to be an instant hit amongst biking enthusiasts”.

Talking about Yamaha’s association with John Abraham as its brand ambassador Mr. Tsuji added, "John is a passionate biker himself and fits the brand Yamaha. We are upbeat about John’s association with Yamaha and confident that it will catapult the concept of biking in India to a new level."

A biking enthusiast himself, John Abraham will further take Yamaha’s brand image to the consumer. The target audience identifies with him because he signifies the sense of style, speed and ruggedness. Yamaha endeavors to inculcate the rider’s spirit with a sense of freedom as well as promote safe biking culture in the country, and who would be a better promoter than the rider himself (John Abraham).

With the launch of VMAX, the Japanese bike major is all set to provide Indian riders a chance to experience true ‘Art of Engineering’, which lies at the heart of Yamaha’s creations. VMAX offers the very latest in advanced design and technology for an awesome acceleration feeling, combined with bodywork and styling that respects and enhances the iconic image of the original model. The new VMAX is a showcase for some of Yamaha’s cutting-edge engine and chassis technology – from engine control systems to the aluminum frame and the radial-mounted 6-piston front brakes.

Powering the new VMAX is an all-new 1,679cc liquid-cooled 4-stroke DOHC 65 degree V4 engine. The rear suspension is a link-type Monocross system which is fully adjustable for outstanding grip on the road. With all this brute engine force, the new VMAX delivers an unforgettable combination of innovation and acceleration. VMAX will be available in Metallic Black color at an Ex-showroom price (Delhi) of Rs. 20,00,000/- at select Yamaha showrooms across the country.

Yamaha also launched the limited edition of popular Fazer & FZ series bikes intended to make the customers feel exclusive and special while creating a pride of ownership in them. Only 3,000 units of White color Limited edition FZ16, FZ-S and Fazer models will be produced and will be priced at Rs. 66,500/-,Rs. 68,500/- and Rs. 73,500/- respectively.

In a bid to re-establish the global Yamaha image in India and regain customers trust and faith, Yamaha has recently kick-started YES! YAMAHA campaign. Yamaha defines this campaign as the first step towards giving value to the customer that he demands and provide the best 3S Experience (Sales, Service & Spares) to the customer so that he always appreciates Yamaha and accepts the brand like the word “YES”. All the company’s efforts and activities will revolve around Yes! Yamaha concept whether it’s Products, Service & Spares, Promotion and Dealers.

As part of its Yes! Yamaha campaign, Yamaha has introduced the unique concept of Yamaha Bike Station (YBS), an authorized Yamaha Dealership with the best 3S facility Best Showroom, Best Service Facility and Genuine Parts. A dealership has to go through rigorous 3S evaluation, to become YBS. Six dealerships have been recently bestowed with the YBS Status with the number expected to reach 95 by this year end.

Currently, Yamaha is also running “Win Win Win” campaign for its entire product range to increase showroom traffic and give cash rewards up to Rs. 3,001/- to Yamaha bike buyers. Lucky customers can also win a trip to Thailand.

Yamaha FZ series makeover

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Riding on the grand success of its muscular and hottest-looking FZ16 and FZ-S bikes, India Yamaha is introducing new color schemes and graphics to add more zing to their appeal. Also, the company will communicate both FZ16 and FZ-S under a single style statement – Stylish Macho. The FZ series are very popular amongst youngsters and have been a prized possession of more than 1 lakh happy customers. In 2009 fiscal, the company sold 85,000 units of FZ16 & FZ-S, contributing to 40% of total sales volume.

The new FZ-S will be available in Black Cyber Green, Silver Tech and Sport Electric Blue colors while new FZ16 will come in Lava Red and Midnight Black. The all new stylish graphics and change in the color of some body parts will compliment the overall macho expression of these bikes. Further, Yamaha has incorporated new logo which will give these bikes more masculine feel. These bikes will be BSIII emissions regulations compliant.

Speaking on the latest versions of FZ16 & FZ-S, Mr. Koji Arai, Director & Chief Sales Officer , India Yamaha Motor Pvt. Ltd. said, “With the refreshed versions of FZ16 and FZ-S, we want to strengthen our presence in the highly competitive 150cc+ segment and increase our share from 12% to 20% by year-end. We have kept the essence of FZ series bikes intact while altering the aesthetics to exemplify the masculine feeling these tough machines are known for. The stylish graphics will take the street fighter image to its next level.”

The bikes boast of 153cc air-cooled, 4-stroke, single-cylinder high torque engine for active & aggressive city riding. The engine is born out of the quest for the ultimate in intake efficiency, combustion efficiency and minimum horsepower loss. A negative pressure type Φ26mm carburetor with TPS (Throttle Position Sensor) contributes to outstanding engine response. The 5-speed transmission provides a smooth operational touch and the gear ratios provide optimum performance and agility in city riding.

The placement of ‘MidShip Muffler’ is toward the center of the machine to achieve good concentration of mass, exhaust efficiency and handling. Monocross rear suspension ensures agile running performance and handling. The bikes also have “140/60-17” size rear radial with a 60% aspect ratio that contributes to better grip and handling stability.

FZ series bikes are designed & engineered with the potential for active and even aggressive enjoyment of around-town street-riding and styling that brings pride of ownership. The strategically use of graphics and vibrancy of colors on these bikes have been done keeping in mind the end user and is customized exclusively to cater to his needs. The target demographic is 18-35 year old male who is brand conscious, stylish & confident and has an active mindset & inclination towards good things in life. Quality is critical to him and flashing accessories and latest gadgets is his style quotient.

The new FZ-S will be available at a price of Rs. 67,000/- while FZ16 is priced at Rs. 65,000/- (Ex-showroom, Delhi).

Yamaha to launch FZ1 in December

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Yamaha is planning to launch FZ1 in December 2010. This four cylinder 1000cc bike is likely to be priced between Rs.8-9 lakh. Yamaha FZ1 will compete with super bikes like Mahindra Mojo and Honda CB1000R in the Indian market and Kawasaki Z1000s and Suzuki Bandit in the International Market. The bike will be imported as Semi-Knocked down or SKD which will help in reducing the cost of the bike.

The biggest advantage that Yamaha FZ1 will have over other bikes is the price. The bike will be cheaper than Honda CB1000R which is the cheapest bike in the segment. The competitive price of the bike will help the company sell about 100 super bikes in India in 2010.

The super bikes segment is likely to be the fastest growing segment in India and many manufacturers are coming out with super bikes that have the latest features. The competition in this segment is likely to intensify which means the customers get the best.

Yamaha India bags awards

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Apollo Tyres Auto India Best Brand Survey Awards 2010 to Yamaha for Most Sporty, Best Styling and Success in Motorsports.

The 3rd Apollo Tyres Auto India Best Brand Survey Awards 2010 were held at Pragati Maidan on 5th January 2010 where Yamaha was adjudged as the winner for - 'Most Sporty, Best Styling and Success in Motorsports'. Mr. Pankaj Dubey & Ms. Arti Sharma received the awards on behalf of India Yamaha Motor.

ZigWheels CBU Superbike of the Year - Yamaha VMAX

Yamaha VMAX was adjudged as the 'CBU Superbike of the Year' at the second ET-ZigWheels Car and Bike of the Year awards held on 7th January 2010. Mr. Pankaj Dubey & Ms. Arti Sharma received the awards on behalf of India Yamaha Motor. Yamaha VMAX known as the veritable 'muscle bike' with a gigantic 1.7-litre V4 engine produces over 200PS of power endowing it with acceleration like the Bullet train.

Yamaha’s R15 Championships

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Riding on the success of Yamaha’s R15 Championships since 2008, Yamaha added another event to its impressive racing calendar as it organized YAMAHA R15 ONE MAKE RACE CHAMPIONSHIP – Season 2010. The 5 leg championship is being organized as part of SIDVIN-FMSCI National Motorcycle Racing Championship 2010 and leg 1 was held this weekend at Madras Motor Race Track in Sriperumbudur. This year, Yamaha R15 One Make Race Championship is open to participation from both Yamaha and Non-Yamaha customers.

Undeterred by sweltering heat, the contestants struck the tarmac on Yamaha’s Super Sports YZF-R15 and experienced the breathtaking acceleration of the bikes on a race circuit. Loaded with true Yamaha DNA – Performance, Innovation & Design, YZF-R15 provided complete racing experience to the biking enthusiasts and hands on feel of its riding, cornering and braking abilities. Yamaha made their experience more exciting by mounting Daytona Racing Kits in the bikes. The Racing kit includes Racing Exhaust system, Racing ECU (Engine Control Unit), High Lift Cam Shaft and Petal shaped large Disc. These kits are developed using valuable experience gained from MotoGP racing and are designed exclusively for racing purposes in a closed circuit.

Commenting on the occasion, Mr. Yutaka Terada, Director – Sales & Marketing, India Yamaha Motor Pvt. Ltd. said, “Motor Sports is an integral part of our Brand Image. It has always been Yamaha’s endeavor to promote motor sports along with safe biking. There are thousands of our customers who want to participate in these events for the love of the sport & thrill. This also gives us the opportunity to come closer to our consumers as they get to experience the true racing instinct of YZF - R15. The event has been extremely successful and this can be seen from the huge participation of the bike enthusiasts.”

All the riders participating in Yamaha R15 One Make Race Championship will be evaluated till the fourth Round on the basis of their performance. The best performing riders (One from each Class: 1 - NOVICE & 1 – EXPERT) would be given a chance to participate in the “YAMAHA ASEAN CUP RACE” to be held in Malaysia later in 2010.

Talented Riders can further get a chance to compete in “ASIA ROAD RACE CHAMPIONSHIP RACE 600cc Class” based on their performance in Yamaha ASEAN Cup Race-2010.

Rider selected based on his results in the ASIA ROAD RACE CHAMPIONSHIP RACE 600cc Class can make his Life Time Dream come true as he could get a chance to participate in the Grand Prix.

The technology in YZF-R15 has percolated from R1 (Deltabox frame/Fuel Injection/6 speed gearbox/styling/Liquid Cooled 4V engine). Just like R1, it is light weight, has power on demand, besides having centralized mass, stopping power, aerodynamics, ergonomics and stability/rigidity. It also has the controllability and maneuverability to maximize riding/ cornering/ braking performance.

Yamaha’s corporate culture has always given special importance to Motorsports as a way of expressing the ‘spirit of challenge’ the company values so highly. R15 Championship, that was one of the biggest initiatives by Yamaha to take racing culture to new heights in India and the Racing Ride Tech Challenge events have proved to be very successful in their objective of inculcating the racing spirit as well as promote biking culture in the country. Carrying forward the racing legacy with R15 One Make Race, Yamaha aims to take the racing culture and spirit in India to the next level.

Yamaha FZ Special offer

If you are a student then Rush to your nearest dealer to get 3000 Rs cash reward on new purchase of Yamaha FZ-16 or FZ-S.

Starting from 6th July Valid till 31st August 11

 

If you are having any Yamaha bike then just refer your friend(s) on buying FZ-16 or FZ-S and save Rs. 2500 for your friend and get reward of Rs. 500 for being a loyal customer of Yamaha on every purchase.

So what are you waiting for rush your nearest dealer for more details or fill the below form.

Yamaha sales in October

Yamaha sales have grown to 19.2% on October. Yamaha attributes the growth in sale to the launch of new models and the sale is against the one achieved in the same month last year. The company’s sale this October is 37,251 units to 31,247 units in 2009 October while the sale in domestic market stood at 31,791 units this October against 26,879 units in October 2009.

The volume of export stood at 5,460 units this October against 4,368 units in 2009 October. The company’s Director for sales and marketing part of Indian wing said that the response has been overwhelming for the premium bikes like YZF-R 15 and FZ series. The commercial units under SZ too received good response through the sale of YBR 125 and YBR 110 making the sale volume higher. He said the company has been on the verge of meeting the demands by delivering the vehicles for the bookings made during this festive occasion.

Amidst this sale strait, Yamaha India is still racing against establishing its brand image in India in the global context with marketing strategies which include Yamaha R15 One Mark Race, Yamaha Safety Riding Service for youth and kids. Above all to reach the mass there is an increased number of dealers in the country’s 2-tier and 3-tier cities. In addition there is an offer to have sub-dealers in select cities.